These are some of our recent projects:
Last Workshop pictures: ->Click Here to See it <-
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Client: Microsoft
Service Design project for the launch and positioning of the Microsoft Dynamics Platform module for Health and Fitness Clubs: MyGym. |
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Client: Microsoft
Challenge: Design incantation windows (service gestures), for the SPA and Health Club sector, to be attached or controlled with the Microsoft Dynamics CRM.
In an over crowded market like the fitness & wellness sector, how the Microsoft Dynamics CRM could help small and medium size business entrepreneurs to deliver a great customer experience.
Our work:
Our team mapped the consumer journey in different scenarios during 3 months using ethnography research and context mapping research. The result insights brought us knowledge to draw archetypes, behaviors and aspirations of fitness/wellness consumers.
With all that information at hand, we re-designed the customer experience, creating teachable and incantation moments in order to help position he Gym club / SPA as a consumer 3rd place choice.
ROI:
The Microsoft Dynamics development team created a series of pluggins that, through our sketched new experiences, allows the customer to build it's own personal gym universe. This series of Microsoft Dynamics pluggins will first be launched in Brazil and the rolled out worldwide. |
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Client: Entertainment and parks (preserved identity)
Challenge: Identify incantation opportunities (service gestures) and re-align the Brand signals to reposition the Brand facilities as top of mind in its categories.
Our work:
We begun to look for understanding how the employees and stakeholders relates to the Brand, what values where implicit in this relationship just so we could map what were the actual signals that were being transmitted even before we started with more directed consumer research.
Next we conducted an ethnographic and behavioral study with consumers and employees that brought valuable insights on the actual relationship with the Brand
and we could check what Brand identity elements got lost with the Brand image erosion and which characteristics the Brand never represented to consumers and employee, but wished to.
ROI:
With all the research insights we did a completely redesign on the interactions with the Brand online and Offline, creating an operational framework that holds controlling strategies and a metascript just so the team can really deliver concrete experiences, measure results and be prepared to co-create with the customer in the front-line interactions |
(More in the portuguese version.... )
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